How do you or your staff say thank you to your customers? This is WordFood of a very special kind, and an opportunity to get folks to come back again soon. I saw an example of wonderful WordFood today at the Baltimore Convention Center at the end of a four day international supply chain conference.
BaltiMORE is the theme for a city that has undergone many renovations downtown and the city wants you back. With the harbor redone and the shops and restaurants glittering and gleaming, it’s a welcoming city. The big convention center is a study in good design, and the huge hall sits thousands, keeping its people very busy serving us for lunches and dinners. The Institute for Supply Management was fed excellent food by attentive staff day after day this week, people who took care not to interrupt the important presentations. But the real treat was today, at the end of the last brunch.
As we all walked out of the big dining hall after being regaled by a comedy team, we walked out the doors to be greeted by the servers themselves, lined up on either side of the doors. They applauded us, and thanked us for our business. Smiling broadly, they clapped, smiled and whistled as we walked out. We were movie stars!
Surprised and pleased, we all beamed at the attention. Many of us slowed down to enjoy this WordFood of acknowledgement. What a wonderful end to our convention, and what a terrific way to say thank you for your business! We all felt like heroes!
How can you feed your customers delicious WordFood to remind them of how important they are to your success? How can you delight and surprise them so that they can’t wait to come back for more?
I can’t wait to return to the Baltimore Convention Center for another walk down the red carpet!